Leading Change: It’s What They See You Doing

by | Jan 21, 2014 | Change Management, Leadership

Bringing more women into leadership requires that cultures change. Not because they’re “keeping us out,” but because business culture with more women is simply different than most of the ones that exist today. For that matter, virtually all leadership requires that we master the dynamics of change. Sometimes that seems overwhelming, though, which is why we like the way today’s guest blogger, Alan Kay thinks about change – as something we manage by doing it well ourselves. – InPower Editors

As the leader you can instruct your team, (especially the change leaders), to think big, integrate, be accountable, communicate effectively, embrace the unknowns, etc. For sure, have the change plan up and ready and well communicated.

However, as Andy Phillips the ‘change guerilla’ and fan of small improvements recently noted that change management is not enough. His point is that changing the system usually won’t do it – that culture has to change too. And, as change comes by different degrees, so too culture matters.

That said, the best parenting line is:

‘It’s not what you tell your children, it’s what they see you doing.’
No matter what their view of us – love or not – our children constantly look to us for cues.

The same applies to leaders and staff in organizations.
So, if we do something different that’s effective, (i.e., it resonates enough with people that they themselves do something different), the thing you chose is more likely to be about culture change.

And, it has to be something people will see you doing, not just a line in your next speech.

The absolute best model of this is the much-heralded Richard Branson. As I always ask in my leadership training sessions, “What do you think Richard Branson is doing when his latest stunt is featured in the press? He’s communicating to the people of the many Virgin brands, here’s the attitude I want to take in building the Virgin brand.’

You’ll note that he gives many speeches, but it’s the action-oriented activities that get media coverage. The activity may seem a bit over the top, (space travel!), but it’s the attitude that matters.

The same applies to making change happen in your organization. The bigger the change, the more it calls for your people to see you doing something that represents where you want them to go.

So, what action do you pick? Where do you begin? Here’s a simple way to practice this approach: To paraphrase Gregory Bateson, “Change is happening all the time; our role is to identify useful change and amplify it”.

Find where people are already doing something different, (there’s always someone), and amplify it by doing it yourself as dramatically as your nature will allow.

Next, repeat the exercise with an even bolder amplification of where you want people to go.

 

Alan Kay
Alan is an internationally renowned strategy and change advisor and an author of two books on speeding up change. Alan’s work is widely influenced by the theory and application of Solution Focus, an approach that enables real attitudinal and behavioral change within organizations. He asks better questions to help teams build on strengths, clarify goals, and start taking action. Building on his credentials as a marketing communications client-service and general manager for a multi-national advertising business, Alan established his busy consulting practice, the Glasgow Group. Since its creation in 1994, The Glasgow Group has served a broad range of sectors in North America and Europe including financial services, technology, telco, advertising, government, education and not for profit. Alan is a peer-reviewed member of SFCT and his work is featured in a variety of books and journals. His book, ‘Fry the Monkeys. Create a Solution,’ has been widely acclaimed. He teaches executives at the business school of York University (Schulich/SEEC), in Toronto.

Originally on: Switch & Shift

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