Dear Dana, I always thought I was an ok public speaker but my boss recently asked me to cover for him at a large conference, where I think there will be over 100 people in the room and I am suddenly losing sleep. The biggest group I’ve ever spoken to is 20 people! Can you give me some tips for...
Dana Theus
Personal Branding Tips in the Modern Organization
Personal branding has been a thing now for over a decade, yet too many people still feel invisible where they work. How can that be with a wash of social feeds broadcasting us 24/7? Before social media, people had personal brands and called them “professional reputations.” I think it’s because...
2 Engagement Ideas for Employees in Growth Companies: Make it About You
As a leader you’re not supposed to tell your employees what to do. Instead you’re supposed to “engage” them. You’re supposed to motivate them and empower them and create a work culture that plugs them in, contributing to the health of the business. But how do you do that? What are the best...
Dear Dana Career Advice: What do they mean when they say you need a confidence leadership style?
Dear Dana, What do they mean when they say I should be more "confident"? I recently had a boss tell me that if I want to get ahead I need to express “confidence leadership style.” I think I am confident but I keep getting this advice in order to further my career. My girlfriend says she gets the...
Dear Dana Career Advice: Interviewing for a job you don’t want
Welcome to “Dear Dana”, my occasional column to give you career and workplace advice/coaching. Please write in and tell me about a career challenge or frustration you’re facing at the office! Today we're answering a question about interviewing for a job you don't want. – Dana Theus, Executive...
3 Ways a Male Executive Can Help Create a Less Biased Corporate Culture
Dear Dana, I’ve recently been promoted to an executive position in my company and I read your article about how senior women can help change corporate culture regarding gender and sexual discrimination and harassment. In my new position, I now see things that are walking the line of sexism and...
How Does Executive Coaching Work?
Some Truths About Executive Coaching Executive coaching is the new state-of-the-art for career development. It’s like having a professional mentor–but much more. I never cease to be amazed at the power of the coaching process to draw out the skills or talent that was previously hidden...
4 Things Women Need To Know About Mentors
Having a well-placed, successful mentor can be the difference between success and failure on the leadership track – but it is definitely more an art than a science for the mentor and the mentee. I recently started hosting a radio show interviewing CEOs of small-to-mid-sized companies. One question...
Dear Dana Workplace Advice: Tips for a Salary Negotiation
Welcome to “Dear Dana”, our weekly column to give you career and workplace advice/coaching. Please write in and tell me about a career challenge or frustration you’re facing at the office! – Dana Theus Dear Dana, What am I missing in salary negotiations? I think I left more than a little bit on...
Trump and Women: Should We Be?
There’s a lot of confusion and anxiety running around the Internet these days, and it feels relentless, like we’re drowning in the next big thing every time a text alert comes in. When I started writing this, I was thinking of the Women’s March on Washington (and every other city center) that...








