Let’s face it: work is work. Even the best dream job turns into a daily grind eventually. And what if you’re in a job search? Looking for a job is work, too! What can make work less work? Hint: know the answer to the question “What’s your dream job?” Wait. You may be asking: Is it even...
Please welcome special guest blogger, Heidi Lorenzen, President of Marketing Moksha, who’s turning her extreme marketing knowledge to helping us think about how to use social media to shape your personal brand. “Social business” is a buzz-phrase increasingly used today to describe the transformed...
Want to go places in your career? A lot of people will give you advice about your personal brand identity when you tell them you’re looking for new opportunities. In our socially visible culture, personal branding is that elusive skill that requires us to present ourselves authentically, visibly...
Mary finally received her promotion! After years of positioning herself and working on her personal brand she finally achieved her goal and had been put in charge of a product division for a major manufacturer. Predictably, our first executive coaching call in her new role centered on one subject,...
Dear Dana, I always thought I was an ok public speaker but my boss recently asked me to cover for him at a large conference, where I think there will be over 100 people in the room and I am suddenly losing sleep. The biggest group I’ve ever spoken to is 20 people! Can you give me some tips for...
Personal branding has been a thing now for over a decade, yet too many people still feel invisible where they work. How can that be with a wash of social feeds broadcasting us 24/7? Before social media, people had personal brands and called them “professional reputations.” I think it’s because...
